The challenge
Century 21 Skyon (世紀21天生置業) relied on third-party property platforms but had limited visibility into enquiry sources and agent follow-up. The team wanted a clearer view of its marketing and customer interactions.
The work
01. Enquiry-source tracking
MooneyBird’s published project describes tracking telephone and WhatsApp enquiries, with WhatsApp enquiries recorded in the customer-management workflow.
02. Agent assignment
The CRM workflow routed enquiries according to customer needs and the agency’s internal settings, helping the team organise responsibility for follow-up.
03. A more consistent first response
Automated replies supplied property information and agent contact details, while customer records supported subsequent follow-up.
